OUR SOLUTIONS

Our operations extend beyond the borders of Turkey. We enable access to new markets by carrying both our portfolio brands and the high-value products of local manufacturers to the global stage.

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Europe and CIS Markets
We manage robust operations in the Ukrainian market through the country's largest retail chains and online sales channels, including Epicenter, ATB, Silpo, Leroy Merlin, Auchan, Eva, and Rozetka.

​Additionally, we sustain our export operations with active and long-term contracts to various countries, including Georgia (medical supplies) and the UK (eBay and local market groups).

 

International Trade
We maintain regular export activities focused on specific product categories:

• Paper-based products: Predominantly exported to Iraq and Georgia.

• Bathroom, Kitchen, and Household Goods: Regularly exported to Ukraine.

We serve as the gateway to national shelves for innovative and competitive SME products. Mastering the operational dynamics of Turkey's largest retail giants, we act as a complete "solution partner" for manufacturers.

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Proven Operational Strength
To date, we have successfully managed nearly 100 projects across 58 different regions for BİM stores and handled almost 20 product varieties for Metro Gross Market.

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Extensive Market Network
In addition to our strong collaborations with BİM and Metro, we have executed nearly 15 periodic projects with ŞOK and A-101 retail chains.

 

Category Expertise
We hold deep expertise in fast-moving "basket products" (spot non-food items), primarily in household, kitchen, bathroom, cleaning, electronics, and toy categories.

We develop not just products, but strategic operations for the market. Whether it is a local product brand or an international market operation, we build the concept from the ground up and provide end-to-end management.

 

Barbeking
We are establishing a strong presence in both national and local retail markets with Barbeking, our proprietary brand developed in the charcoal category.

 

WPL
Our operational strength in the Ukrainian market is represented by WPL, a commercial company owned by Bro Retail.

WPL successfully manages the sales and market management processes for brands sourced from Turkey (particularly in the "Household" category) within Ukraine's leading retail chains, including Epicenter, Rozetka, and ATB.

We serve as the strategic partner for global brands in Turkey and regional markets. For us, "Strategic Brand Partnership" means maximizing a brand's market potential, connecting it with the right channels, and positioning it as a market leader.

 

HORECA Sector
We are the official strategic partner of the global coffee and restaurant equipment brand, Vodinox, in both Turkey and global markets.

 

B2B Industrial Solutions
As the distributor for Kip Kağıt in the field of food packaging papers, we provide high-quality solutions to local manufacturers and the B2B market.