About Us

Founded in 2013, Bro Retail acts as a strategic partner providing holistic solutions in international supply chain management, global brand distributorship, and retail operations.

Our core value proposition is to unlock the potential within the Turkish market and connect innovative, high-performance product lines developed by SMEs and boutique manufacturers with the shelves of national and international retail chains.

While realizing this mission, we operate both as a strategic partner for global brands and as a creator of our own brands. We serve as the official distributor for the global HORECA (coffee and restaurant) equipment brand Vodinox and the B2B food packaging paper brand Kip Paper, while simultaneously creating our own brands, such as Barbeking charcoal, by analyzing market trends.

We derive our national market experience from our strong collaboration with Turkey's largest retail giants. We successfully conduct projects primarily with BİM (nearly 100 projects across 58 different regions) and Metro Gross Market (nearly 20 product varieties), as well as ŞOK and A-101 chains. Through these partnerships, we carry the "basket products" (spot non-food items covering household, kitchen, bathroom, electronics, etc.) of SMEs to national shelves.

Our operations extend beyond the borders of Turkey. In addition to active exports to Iraq, Georgia, and the UK (eBay), we directly manage the market operations of "household" group products sourced from Turkey in leading chains such as Epi Center, Rozetka, and ATB through our commercial company in Ukraine, WPL.

Our future vision is to continue growing our market share by expanding the brand portfolio we manage, deepening our strategic cooperation with national chain markets, and increasing our operational impact in global markets.